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The AI visibility blog

How answer engines choose the brands they name — and how to be one of them.

Everything here is written by the people who run the questions. Where a post carries a number, that number was recomputed from stored answers by the same function that draws the dashboard — which is why the case studies can publish a competitor board and a source list rather than a screenshot and a claim.

  • Case studiesHousehold-name brands, one buyer question, seven days, every answer published.
  • AEO & GEO explainedWhat actually changes when the answer replaces the list of links — and what does not.
  • Measuring AI answersHow to ask so the answer is representative, and the traps that make a hand check lie.
  • Our methodologyThe pipeline, the consumer-tier rung, the judge, and how competitor domains are proved.
  • The scorePresence × prominence, the five weights, and why the server does the arithmetic.
Mentionify dashboard for apple.com showing 100% mention visibility, an AI Visibility Score of 76, average position #1.5 across 21 of 21 answers and 30% share of voiceCase Study·11 min read

Apple in AI Answers: First in 14 of 21

Seven runs, three AI assistants, 21 answers to one buyer question. Apple was named every time — and two of the three assistants still put Samsung above it.

Read the guide →
Mentionify dashboard for hubspot.com showing 100% mention visibility, an AI Visibility Score of 84, average position #1 across 21 of 21 answers and 19% share of voiceCase Study·11 min read

HubSpot in AI Answers: Three Rival Lists

Seven days, three AI assistants, 21 answers to one CRM question. HubSpot led every time — and 8 of its 13 rivals were named by just one assistant.

Read more →Mentionify dashboard for amazon.com showing 100% mention visibility, an AI Visibility Score of 79, average position #1.2 across 21 of 21 answers, 23% share of voice and a 90% web-search rateCase Study·12 min read

Amazon vs Walmart in AI Answers: A 7-Day Study

We put one shopping question to ChatGPT, Gemini and Claude every day for a week. Amazon was named in all 21 answers — Gemini still scored Walmart higher.

Read more →Mentionify dashboard for shopify.com showing 100% mention visibility, an AI Visibility Score of 85, average position #1 across 21 of 21 answers and 23% share of voiceCase Study·11 min read

Shopify in AI Answers: First, but 23% Share

Seven days, three AI assistants, 21 answers. Shopify was named first in every one and still held just 23% share of voice. The full dataset, and why.

Read more →A large frosted glass panel fed by two streams of light — a deep blue wave from below and a fast cyan beam carrying small glass cards from the sidePlaybook·6 min read

How to Rank in ChatGPT: What Actually Works

There is no ranking in ChatGPT — there is a shortlist. The two doors onto it, a plan in the order to do it, and the popular tactics worth skipping.

Read more →Small translucent page cards flowing along a curved ribbon through a glossy glass sphere and emerging as one frosted answer panelExplainer·6 min read

Where Does ChatGPT Get Its Information?

Two sources with almost nothing in common: a frozen training corpus and a live web search. How to tell which answered you, and why it searches less often.

Read more →A thick glass lens magnifying one glowing line inside a pale document panelHow-to·7 min read

How to Check If ChatGPT Mentions Your Brand

The manual method step by step, the five traps that make a hand check lie to you, and the point where ChatGPT brand monitoring stops working by hand.

Read more →A glowing glass answer panel absorbing a dissolving stack of ten flat link rowsGuide·9 min read

AEO vs SEO: What Changes When AI Answers

AEO is not a replacement for SEO — AI answers are mostly built from indexed pages. What changes: being named instead of ranked, and no console to check.

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