About us
Built by an SEO team that got tired of guessing
Mentionify comes from the AI team at Alpaca — an SEO agency that has worked the search channel since 2019. We built this measurement for our own clients before it was ever a product.
An SEO agency, and its AI team
Alpaca is an SEO agency in Tbilisi, founded in 2019 — Georgia’s first specialised one, at a point when most local businesses had never commissioned SEO at all. We wrote the first Georgian-language book on the subject to explain why it mattered. Today the team is 15+ specialists across technical SEO, content, link building, analytics, paid acquisition, UI/UX, development and AI.
A few years ago we formed a dedicated AI team inside the agency. Not as a rebrand — we are SEO experts who are also genuinely AI enthusiasts, and we have been following this field closely for years. That team builds innovative solutions and full automations for companies, and it is where the tools we publish come from.
Mentionify is one of those tools. It exists because our own clients started asking a question our existing instruments could not answer.
The question no analytics tool answered well
We watched the buying journey move. The research that used to start in a search box started starting in a chat window — and our clients began asking the obvious next question: what does ChatGPT say when someone asks about our market?
Nobody could answer it properly. Rank trackers track rankings, and there is no ranking inside a composed answer. The AI-visibility tools that appeared mostly measured something cheaper than the real question — scraped preview endpoints, developer-tier API defaults no consumer ever talks to, or models grading their own answers. All three produce numbers that look like measurement and are not.
So we built the instrument we wanted to hand a client: your buyers’ questions, asked verbatim to the real assistants at the tier a real person is served, with web search available exactly as it is in a real chat — then scored by one judge model so every provider’s numbers share one calibration. We ran it on our own clients’ brands for months before we sold it to anyone.
The agency background is not decoration. Knowing how a page gets indexed, why a directory listing matters, and which third-party page an assistant is likely to read before answering is the difference between a dashboard that reports a number and one that tells you what to do about it. AEO is still SEO underneath — we wrote at length about exactly that.
What we refuse to do
These are not positioning statements. They are rules enforced in the code, and every one of them costs us something.
No synthetic shortcuts
Every number on a Mentionify dashboard traces back to a real, stored AI answer you can open and read. No sampled estimates, no illustrative figures, no mock data anywhere in the product.
No self-grading models
One judge model scores every provider's answers against one rubric, and the arithmetic runs on our servers. A model is never allowed to hand us a headline number and have us keep it.
No guessed competitors
A rival only reaches your leaderboard after its website is fetched and confirmed to name the company. AI-invented domains are common — here they decide nothing.
Small team, unmoveable numbers
We keep the product team deliberately lean so it can stay honest: we sell measurement, not placement, and nobody can pay us to change a score — not a customer, and not a brand that dislikes where it landed on someone else’s leaderboard. Alpaca has never promised anyone a #1 ranking overnight either; the agency’s whole argument has always been sustainable growth you can verify, and this product is the same argument in software.
We publish our method in full, including the scoring weights, on the how it works page. If a number on your dashboard looks wrong, you can open the answer it came from and check it yourself — that is the whole design.
Mentionify is a product of Alpaca, Ramaz Chkhikvadze St. 16, Tbilisi, Georgia. More about the agency and the people on it at alpaca.ge, or write to us directly.
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